Women find it harder to suppress their hunger and hence have difficulty LOSING WEIGHT, according to new research that may help explain their higher obesity rates.

US researchers quizzed 13 men and women about their favourite foods - which ranged from pizza to cinnamon buns and chocolate cake - and they were then asked to fast overnight.

The next day the hungry test subjects underwent brain scans while being presented with their favourite foods.

They also used a technique called cognitive inhibition, which they had been taught, in a bid to suppress thoughts of hunger and eating.

While both men and women said the technique decreased their hunger, the scans showed only the men’s brain activity actually decreased.

“Even though the women said they were less hungry when trying to inhibit their response to the food, their brains were still firing away in the regions that control the drive to eat,” says Gene-Jack Wang of Brookhaven National Laboratory.

“There is something going on in the female … the signal is so much different.”
This could explain why women do not find it easy to lose weight. There are no easy one-off solutions like fad diets, best diet pills and liposuction to weight loss. Having said that, there are simple and scientific approaches to fast, easy weight loss. However, one still needs to be disciplined and take a holistic approach to Weight Loss.

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